{"title":"Ceremonial Matcha","description":"\u003cp\u003eExplore Matcha Crew ceremonial matcha from Kagoshima, Japan. Compare fresh everyday usucha with refined premium matcha suited to both usucha and koicha.\u003c\/p\u003e","products":[{"product_id":"ceremonial-matcha-powder-no-93-40g","title":"Ceremonial matcha powder no. 93 40g","description":"\u003cp\u003e\u003cstrong\u003eNo. 93 Matcha – Ceremonial Grade (40g)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivar: Okumidori\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 93 is a vibrant organic ceremonial matcha made from Okumidori. It has a fresh green aroma, gentle umami and subtle seaweed notes, creating a bright and balanced bowl for everyday ceremonial preparation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Usucha, daily ceremonial use and premium matcha lattes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Fresh greens, mild umami and a clean seaweed finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g light-protective resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 93 if:\u003c\/strong\u003e You are new to ceremonial matcha or want a fresh, balanced everyday usucha.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":43885477495048,"sku":null,"price":25.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/3R5A0055.jpg?v=1766770195"},{"product_id":"matcha-powder-no-89-40g","title":"Ceremonial matcha powder no. 89 40g","description":"\u003cp\u003e\u003cstrong\u003eNo. 89 Matcha – Premium Ceremonial Grade (40g)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivars: Saemidori \u0026amp; Yabukita\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 89 is a refined organic ceremonial matcha blended from Saemidori and Yabukita. It opens with toasted cashew notes, followed by mild umami and a clean, lingering finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Koicha and usucha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Toasted cashew, mild umami and a clean aftertaste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Premium ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Small organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 89 if:\u003c\/strong\u003e You prefer a smooth ceremonial matcha with nutty depth and gentle umami.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":43885511606536,"sku":"","price":33.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/3R5A0050.jpg?v=1766770163"},{"product_id":"ceremonial-matcha-powder-no-89-40g-in-can","title":"Ceremonial matcha powder no. 89 40g in can","description":"\u003cp\u003e\u003cstrong\u003eNo. 89 Matcha – Premium Ceremonial Grade (40g Tin)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivars: Saemidori \u0026amp; Yabukita\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 89 is a refined organic ceremonial matcha blended from Saemidori and Yabukita. It opens with toasted cashew notes, followed by mild umami and a clean, lingering finish. This version is packed in a reusable tin for added protection from light.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Koicha and usucha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Toasted cashew, mild umami and a clean aftertaste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Premium ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g tin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Small organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 89 if:\u003c\/strong\u003e You prefer a smooth, nutty ceremonial matcha and reusable tin packaging.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":52707326329096,"sku":null,"price":34.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/3R5A0061.jpg?v=1767470952"},{"product_id":"ceremonial-matcha-powder-no-25-40g-in-can","title":"Ceremonial matcha powder no. 25 40g in can","description":"\u003cp\u003e\u003cstrong\u003eNo. 25 Matcha – Premium Ceremonial Grade (40g Tin)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivar: Saemidori\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 25 is an organic premium ceremonial matcha made exclusively from Saemidori. It has a velvety texture, vibrant jade colour, delicate sweetness and soft umami, followed by a long, clean finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Koicha and usucha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Delicate sweetness, soft umami and a clean finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Premium ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g tin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Small organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 25 if:\u003c\/strong\u003e You want the smoothest and sweetest ceremonial option in the Matcha Crew range.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":52707473129736,"sku":null,"price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/3R5A0059.jpg?v=1767470866"}],"url":"https:\/\/matchacrew.com\/collections\/ceremonial-matcha.oembed","provider":"Matcha Crew","version":"1.0","type":"link"}